We had it designed  a few years back when we were first toying with the notion of doing #Artfestivals, #FarmersMarkets and #Craftfairs, and both really still like it!  We're quite proud of it, in fact.  Gotta wonder now, though, if it and our name sufficiently speak about what we do.  Does it say " #Handcrafted Decorative Concrete and Cement Art for Home, #Garden and Sanctuary?"  Maybe not, so we'll work on that. A fine first example of what now keeps us up at night AND gets us up in the mornings.  It's so exhilarating and exhausting all at once.

But we already knew that because, as our blog title implies, we've done this before.  Many years ago, we had a reasonably successful business, designing gorgeously and cleverly packaged #stationery products and #artsupplies.  All was good until our biggest account, to whom we had very hesitantly extended payment terms, went BANKRUPT.  We were too small to bounce back at the time, or maybe we weren't supposed to.  20+ years have passed since then with millions of ideas that never got off the ground, or only barely.  Sound familiar, anyone?

So why are we at this again?  Well.......not exactly sure, other than #creativefreedom, #freedom in general, bull-headedness, and that nagging drive that and belief that "this time it's it!  This is THE perfect idea and equation for #success for Us."  In short, it's what is commonly referred to as our "#entrepreneurialspirit."  

This time, though, (where's an emoji when we need one?), we've determined that we've got a lot of elements stacked in our favor and have hit the ground running toward success, almost without knowing it!  We recently did a sort of evaluation of the likelihood of our own long-term achievement:

1.  We now make our product ourselves!  

We are #artisans, #crafters, #makers this time, not reliant on other suppliers (for the most part), so the output of final product is in our control.  It's handmade, so it takes time, but the control feels good.  Another important point to be made here is that there is definitely a huge trend and interest in handmade and #locally purdhased products. This time we're on it!

That said, we now now have reached another first hurdle of "meeting demand." Look at all this unfinished stuff that needs cured, colored and dried!  In the vernacular of the #self-employed, "we'll just do it."